Baltasar Gracián, S. J. (1601 - 1658), in full, Baltasar Gracián Morales, was a Spanish Jesuit, prose writer and philosopher. He is known as one of the leading exponents of conceptism, a literary movement of the Spanish Golden Age of literature characterized by a rapid rhythm, directness, simple vocabulary, witty metaphors, and wordplay. In this style, multiple meanings are conveyed in a very concise manner, and conceptual intricacies are emphasized over elaborate vocabulary. His writings were lauded by Schopenhauer and Nietzsche and the appeal of his timeless advice focusing on honesty and kindness endures to this date.